Social Media Marketing Workshop from Facebook with Build Institute & Grand Circus

Feb 15th - Feb 22nd
Feb 15th - Feb 22nd
5:00pm - 9:00pm
Ford Resource and Engagement Center
2826 Bagley Ave, Detroit, MI 48216
Register Here

Day/Time:  Fridays from 5 PM – 9 PM
Dates:  Class on Friday, February 15 and Friday, February 22
Location:  Ford Resource and Engagement Center, 2826 Bagley Ave, Detroit, MI 48216

Build Institute is thrilled to partner with Grand Circus and Facebook to offer this 2-session Social Media Marketing Workshop. This workshop is free for everyone and open to the public. If you’re an entrepreneur, young, working or seasoned professional, college student or just curious about digital marketing, Facebook and Instagram; come join us!

In the workshop, students will learn the basics of social media marketing using Facebook and Instagram and have the opportunity to earn four micro-credentials (digital badges) that demonstrate the skills they have learned. Workshops are designed to be short, hands-on, and practical.

Over four weeks, students will develop a Facebook Page and Instagram for a local community organization or business of their choice, use that page to create awareness, drive traffic, and/or attract customers, and create ad campaigns in support of that page.

The workshop is broken down into four modules that take students through the skills they will need to do basic social media marketing for an organization or business. After each module, students can earn a micro-credential. Those four modules are:

  • Social Media Marketing Basics

  • Marketing with Facebook Pages

  • Marketing with Facebook Ads

  • Marketing with Instagram