Data And Impact

The 2024 “State of Micro and Small Businesses in the Detroit Region” report dives into the perspectives, challenges, and goals of small businesses in the region. The report includes 1,235 survey responses within Wayne, Oakland and Macomb counties, representing primarily microbusinesses and business owners of color.  

The report was released by Detroit Future City in partnership with the New Economy Initiative, Invest Detroit’s Business Support Network Office and JFM Consulting.  

This report can inform how the business ecosystem can support small businesses and expand economic activity throughout the region. Survey results show that business owners who are more engaged with the Detroit region’s business support ecosystem generally have more insight on where to go to find different resources.  

Thank you to survey ambassadors and Detroit’s small business ecosystem who worked to encourage business owners to respond to the survey.  

Download The Report

Data Archive

In early 2024, the New Economy Initiative released a brief list of findings from its 2023 biennial survey in early 2024. Review those findings here.

In 2016, the New Economy Initiative commissioned PricewaterhouseCoopers LLP and the W.E. Upjohn Institute for Employment Research to measure the economic and employment impact of its $96.2 million in grants since 2007. NEI then created a document to tell the stories behind that impact. Each of those reports can be downloaded below:

In addition to economic and employment impact reports, NEI also commissioned a survey of entrepreneurs in southeast Michigan’s attitudes regarding the resources available to them in the region.