Privacy Policy

1. General Statement

We respect your privacy and are committed to protecting it. This Privacy Statement explains our policies and practices pertaining to user information and specifically outlines the information we will collect and how we will use that information in the course of conducting business. This Statement will also tell you how you can verify the accuracy of your personal information submitted through this Web site and how you can request that we correct or update your personal information. It is through this disclosure that we intend to provide you with a level of comfort and confidence in how we collect and use information through this Web site.

2. Information About Our Organization and Web site

This Privacy Statement describes the way this Web site,  (the “Site”), collects, uses and safeguards the personal and non-personal information about you that we collect or that you provide through this Site. This Site is owned and maintained by New Economy Initiative and is designed as a communication tool.

3. Personally Identifiable Information We Collect From You

When you visit the Site, we will not collect personal information about you unless you provide it to us voluntarily. Personal information includes information that is particular to you such as name, age, street address, and e-mail address. Our primary goal in collecting personal information from you when you visit the Site is to provide you the functionality and services that you need to have a meaningful and customized experience while using the Site features. If you decide not to provide us with personal information, you can still access this Site; however you may be unable to access certain content or receive particular information.

This Site may use “cookies” to collect personal information and use a third party to deliver Site functionality, such as fulfilling your request for information. A cookie is a small text file that helps us make your visit to the Site more enjoyable and meaningful. For example, cookies avoid you having to log in every time you come back to the Site. They also allow us to tailor content or advertisement to better match your interests and preferences.

4. How We Use the Personally Identifiable Information We Collect

Personally identifiable information collected on the Site may be used to:

  • Fulfill a user request for communication materials or publications related to the Site.
  • Respond to your comments or requests for information
  • Meet a request for or to develop new products or services
  • Make the user experience more customer-friendly
  • Contact you if necessary in answering questions
  • Generate Site analytics to improve our layout, content, product offerings and services
  • Comply with legal requirements
  • Verify user identity
  • Pre-populate fields for user convenience
  • Provide you with news and updates should you opt in to our mailing list

5. Aggregate (Non-Personally Identifiable) Information We Collect

The Site collects “aggregate” information, which is non-personally identifiable information. This means that we do not track these items on an individual basis that identifies you, but rather accumulate this information on an aggregate basis that includes all Site visitors. Non-personal information includes tracking the Site pages that you visit or the amount of time you spend on the Site.

We may use session logs, cookies, and Web beacons to collect aggregate or other non-personally identifiable information about Site visitors. When you visit the Site, the server housing the pages automatically generates a session log. We use session logs to help us determine how people travel through our site in order to structure our pages so that the information most frequently visited is easier to find and to determine if the information we’re providing is being used. The only data gathered is the Internet Protocol (IP) address from which you came (which contains no personal information), the Web site that referred you, the pages you visited and the date and time of those visits.

Web beacons/GIF/pixel tags are Site instrumentation tools that help us to determine, for instance, whether a page has been viewed or not and, if so, how many times. When you ask us to send you information on a promotion or a newsletter, we may use Web beacons to establish how many of the emails are actually opened. We may use Web beacons to collect information on what banner ads may or may not have been clicked on; and how many times. When you ask us to send you information on a promotion or a newsletter, we may use Web beacons to establish how many of the emails are actually opened.

6. How We Use the Aggregate (Non-Personally Identifiable) Information We Collect:

Non-Personally identifiable information collected on the Site may be used to:

Compile aggregate and statistical data to help the Site design and to identify popular features

  • Measure site activity to allow us to update the Site to better meet user wants and needs

The Site utilizes session log data and your personal and non-personal data for the purpose of performing analytics on the users’ experience while visiting the Site. This analysis:

  • Is performed on an aggregate level and does not identify you or your information personally
  • Involves the use of a third-party vendor acting on behalf of the Site for the express purpose of performing the analytics and compiling reports
  • Is performed in order to improve the Site and the user experience
  • May include the use of cookies to track user movement across the Site

7. Sharing Your Information

The Site does not sell, rent, share or otherwise provide any of your personally identifiable information to anyone for their independent use. The Site may share your information with our suppliers or vendors who provide services or help operate this site. The supplier is restricted by contract from using this data in any other way other than to provide these services to the New Economy Initiative and they may not share or resell this data.

Site metrics for the Site may be shared with the New Economy Initiative or its subsidiaries or affiliates. The information shared will be aggregate data and will not include any of your personally identifiable information.

The Site will disclose your personal information, without notice, only if required to do so by law or in the good faith belief that such action is necessary to: a) conform to the edicts of the law or comply with legal process served on the New Economy Initiative or the site; b) protect and defend the rights or property of the New Economy Initiative and the Site; and c) act under exigent circumstances to protect the personal safety of users of the New Economy Initiative, its Web site, or the public. Your personal information may also be transferred in the event of a sale, merger, consolidation or similar transaction pertaining to the Site and/or New Economy Initiative.

8. Access To and Control Over the Use of Your Information

If you have submitted personal information to the Site, or if someone else has submitted your personal information to the Site either directly or through an interactive advertisement or other means, or if we have collected personally identifiable information on you through the Site in some other fashion, you can access this information by calling us. After verifying identity, the Site will use reasonable efforts to supply you with the information you have requested. You may also call us to correct or update your personal information. You will be asked to verify identity so that we may be able to process your changes. The Site will use reasonable efforts to correct any factual inaccuracies in your information. The scope of access available for this request is for information stored in the database that holds the data for the Site. Any personal information that has been collected from you on the Site will not be accessible or changeable through the processing of this request.

The Site provides you choices as to whether you want to receive further contacts from us via e-mail.

9. Security of Your Information

Safeguarding information of visitors to our Web site is important to us. We use systems, policies and procedures to maintain accuracy of information and to protect information from loss, misuse or alteration. When you send personal information, such as telephone number or street address, to the Site, we use Secure Socket Layers or SSL, to protect your data. SSL is encryption technology that helps safeguard your personal information against misuse by unauthorized individuals.

Vendors, contractors or partners of the Site who have access to your personal information in connection with providing services for the Site are required to keep the information confidential and are not permitted to use this information for any other purpose than to carry out the services they are performing for the Site.

The Site provides links to other Web sites. We encourage you to review the privacy statements of sites to which you are linked so that you can understand how those sites collect, use and share your information. is not responsible for the privacy statements or other content or data handling practices on other Web sites.

Third-party advertising networks that serve ads onto the Site may use cookies and/or Web beacons in their advertisements. The Site retains no control over such third-party cookies and/or Web beacons and does not have access to the information related to third-party cookies and/or Web beacons.

11. Children’s Privacy

The Site does not knowingly collect personal information from children under 13 years of age and provides warnings against children under 13 years of age registering with the New Economy Initiative. If, despite these efforts, a child has provided us with personal information, a parent or guardian of that child may contact us if they want the information deleted from our records. We will take reasonable steps to confirm the identity of the parent and to locate and delete information about the child.

12. Complaint Resolution Process

The site is committed to working with consumers to obtain a fair and rapid resolution of any complaints or disputes about privacy and the handling of your data. Please send us your questions or comments regarding our privacy practices by calling 313.961.6675 or e-mail us at the

The Site will be happy to respond to your questions and comments. We will generally respond to you via e-mail within 10 business days.

13. Contacting Us

If you have any questions or comments concerning this privacy statement for the Site or our privacy practices or have any questions regarding the contents of this Web site, please call us at 313.961.6675 or e-mail us at

14. Privacy Statement Effective Date and Revision Days

The effective date of this privacy statement is June 1, 2009

Occasionally we may update the privacy statement for the Site in order to accurately reflect any changes to the Web site our privacy practices. In event of an update, the new statement will be posted to the Site and, unless you send us a written notice that you do not accept the changes, they will take effect ten (10) days from the date of posting.