Microsoft Ventures is opening an office in the Madison Building, but not just for the opportunity to invest in downtown Detroit’s most promising startups. Microsoft hopes to get those startups to use the software giant’s technology.

The Madison Building quickly made a name for itself as the Motor City’s premier tech hub when it opened its doors in late 2011. Since then, the newly renovated building has served as the home to a number of tech startups, venture capitalists, and angel investors. So many new economy entrepreneurs flocked to the structure that it expanded to include several adjacent buildings and rebranded itself as the Madison Block.

That activity got the attention of Microsoft.

“Our goal is to work with every single startup in the Madison,” says Drew Costakis, director of the Microsoft Technology Center in Southfield. “Our plan is to meet with every single startup and see what their needs are.”

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